Who we are and what we can do for you

We are different from other marketing and communications agencies.

Born as a traditional ‘above-the-line’ agency in 1999, The Salmon Agency has evolved into a business innovation and ‘upstream’ strategic marketing and communications consultancy.

As you learn more about us on this website, you will see we are all about change. And when we say ‘change’, we do not mean change for its own sake. We mean change for growth.

Strangely, the communications industry, in all its forms – advertising, media, digital, experiential, DM, sales promotion, PR etc – has not itself faced change anywhere near as effectively or as radically as it has advised its clients to do.

Clients are still faced with a confusing plethora of specialist agencies and disciplines. The challenge of applying one single brand strategy, and one set of business objectives, across the complexity of all these media channels has become increasingly difficult.

The Salmon Agency has evolved a unique solution to this problem. We provide more upstream consumer insights and business innovation for both clients and agencies.

How? Like all the best ideas, it’s simple.

We separate strategic thinking from implementation.

Because we don’t have in-house implementation facilities, we don’t carry overheads that require us to shoehorn clients into particular media channels.

We work alongside existing agencies – or introduce clients to agencies that can help deliver, and develop, our innovative business solutions.