Who we are and what we can do for you
We are different from other marketing and communications agencies
Born as a traditional full-service, above-the-line advertising agency in 1999, The Salmon Agency has evolved into an ‘upstream’ strategic marketing and communications consultancy as represented by the individual skills and experience of Hugh Salmon (see Linked In)
The first person plural ‘we’ is employed on this website as every project The Salmon Agency has worked on has involved, in one form or another, the joint contribution of at least one of a wide network of business partners including other communications and marketing service agencies.
Our upstream, overarching approach focusses the consumer insights and innovative creative thinking one would expect from a top London agency directly to our clients’ business model (i.e. at an earlier stage than the marketing plan).
Implementation and delivery of our recommendations – from clients’ preferred suppliers or our own professional contacts – is briefed and sourced as and when required by agreed business objectives, increasing the effectiveness of the work and maximising financial efficiency.
Our upstream thinking applies to all aspects of the communications mix and transcends the plethora of media options available in today’s marketing environment, both online and offline.
Examples of upstream creative thinking can be seen in the pdf ‘A Different Hat’ on this page. Please bear in mind that much of our work is conducted on a discreet basis and confidential.
We work with incumbent agencies – and also for them – or introduce our clients to agencies that can help deliver, develop and implement our innovative business solutions.
We are happy to work on short term or interim projects as well as a retainer basis.