Author Archives: Hugh Salmon

About Hugh Salmon

Business leader. Adman. Writer.

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Since just before the last General Election to just before this I have tried to show that: 1. The skills, consumer understanding and creative talent of the marketing services industry could be better applied for the good of society as … Continue reading

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How to solve ‘The NHS Problem’ (4)

Everybody cares, every day This is the last of four posts which provide a new, more creative way of funding the NHS. So far, I have proposed: 1. That NHS services be more clearly divided into ‘treatment’ and ‘care’ 2. … Continue reading

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How to solve ‘The NHS Problem’ (3)

Give is better than take Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good … Continue reading

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How to solve ‘The NHS Problem’ (2)

Wholesale engagement with charity sector Last time, I discussed the need for the NHS to differentiate between ‘treatment’ and ‘care’. In the last week, three stories have emerged to support this view: 1. Families are being told they have seven … Continue reading

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How to solve ‘The NHS Problem’ (1)

Isolate ‘care’ from ‘cure’ This is the first in a short series of posts about the NHS. As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people … Continue reading

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The importance of customer service (2)

The man dozed. For the first time in over a year, he could lie in late in bed. Time to rest from the hassles of home. Phew. Two weeks alone on the Greek Island he loved and Bang! Bang! ‘Cleaning!’ … Continue reading

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How an advertising agency could help defeat Islamic State

On 4 October, Lord Dannatt, who was introduced as a former ‘Chief of The General Staff and Head of the Army for several years and knows the Middle East well’, was interviewed on BBC Radio 4. He said: ‘We are … Continue reading

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A more creative approach to welfare reform could have saved lives

So, while the UK was talking about Scotland, someone has died: David Clapson’s awful death was the result of grotesque government policies (9 September) ‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled … Continue reading

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Why the Scots would be mad to vote for independence (not that I care).

So, next week the Scots will decide if they want to be independent. Let me start by declaring a lack of interest in this issue. A complete lack of interest. I think may be one-eighth Scottish but I really don’t … Continue reading

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When all you can do is play the ball that is bowled to you

To many of us, especially those of us who lived through those days, the TV series Mad Men has been essential viewing. We have come to know the character Don Draper, played by John Hamm, like a friend. And now, … Continue reading

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