Child abuse and gagging clauses: what every business must learn from the BBC

Last week Stuart Hall, a BBC broadcaster, ‘admitted 14 charges of indecently assaulting girls, one aged nine’.

It emerged in what the BBC call a ‘Respect At Work‘ review, that ‘some behaviour appeared to go unchallenged by senior managers, with certain individuals seen as being ‘untouchable‘ due to their perceived value to the BBC’.

Appallingly, especially if you are or have been a parent to a nine year old child, ‘the BBC turned a blind eye to Hall’.

I suspected as much in my post ‘The Perverse Cult of Celebrity‘ last October.

Political writer Linda McDougall, who worked with Hall at BBC Manchester in the late 1960s and 70s, says she was sexually harassed almost every day during the four years she worked with Hall … but was told by watching staff ‘not to make such a fuss’. 

McDougall insists that the BBC bosses must have known what was going on, recalling how Hall occupied a private room in the building (where) he would entertain female visitors. ‘It would have been impossible not to know,’ she said. ‘If I knew, if others knew, I cannot imagine our bosses did not know.’

Indeed, and worse, ‘fellow BBC staff may have helped Hall gain access to victims’.

Who are these BBC staff who ‘helped’ this monstrous child molester?

Surely they should be named and shamed and prosecuted?

As you may never have worked at the BBC, or never will, you may think all this media coverage at the BBC is not relevant to you.

Well, let me tell you it is.

As a publicly owned and funded institution, not least whose business is journalism, the BBC’s duty of truth and integrity is under greater spotlight than other businesses. For example, the management has to endure such things as Select Committees in Parliament.

It is because of this scrutiny that all companies should not be forced to behave like the BBC and these BBC initiatives should apply to all employment contracts drawn up by all companies.

The BBC director of human resources Lucy Adams has said: ‘What needs to be fixed is that we have let bullying behaviour go unchallenged.’ A confidential hotline will be set up to report abuse … and ‘gagging clauses’ will be ditched, although confidentiality clauses will be used where appropriate,  such as to protect business interests. 

Surely all this should apply to all companies?

A national ‘abuse hotline’ needs to be established.

And, if gagging clauses are to be ditched by the BBC, this should apply across the board.

Furthermore, if the intent of gagging clauses is to cover up criminal behaviour such as theft, clinical negligence and child abuse, surely these devices should be made illegal and their perpetrators, including their lawyers, prosecuted?

Finally, I would like to call for an amnesty for all whistleblowers, including me, to be allowed to reveal the criminal behaviour that gagging clauses have blackmailed them to conceal.

Far from being bribed into signing gagging orders, often by otherwise withholding payment they are contractually entitled to receive, employees should be actively encouraged to report wrongdoing and rewarded, not penalised for doing so.

I think this is very important, as my earlier posts on whistleblowing have shown:

Whistleblowers – Brave Heroes or Social Outcasts? (24 May 2012)

The Whistleblower’s Dilemma – What Would YOU Do? (31 May 2012)

Whistleblowing – A Call for New Legislation (7 June 2010)

As you can see from this article in Management Today (October 1998), these posts took five years of my life to write.

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Branding: understanding the importance of trust

When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – whose job was to explain this new concept to our clients.

Now, some people argue, everything is marketing.

In his wonderful, intelligent lecture on screenwriting, Charlie Kaufman said:

‘They’re selling you something. And the world is built on this now. Politics and government are built on this. Corporations are built on this. Interpersonal relationships are built on this…. it has all become marketing.’

In this sense, within the space of my career, marketing has gone from nothing to everything.

That’s some journey.

Now, it seems, there is another word that is commonly used and little understood. It is the word brand, the application of which is called ‘branding’.

What is branding?

There is no easy answer for, as David Ogilvy said, ‘brand image is an amalgam of many things – name, packaging, price, style of advertising, and, above all, the nature of the product itself.’

‘The nature of a product’ can be defined in terms of ‘rational’ and ‘emotional’ benefits.

If your clients tell you the truth, rational benefits are easy to identify. The trouble is the rational benefits of a product are often the same as its competitors. Commercial success depends on the identification, and often creation, of emotional points of difference.

I love this part of my job because, to define the emotional values of a brand, you need to understand how human beings think and behave.

And, as I hope you find in all my posts, people are interesting aren’t they?

This is why the best way to understand a brand is to think of it as a person, a human being, replete with a complex blend of rational and emotional characteristics.

In life, the way we behave influences other people to like or dislike us on a sliding scale. If you are nice, people like you. If you are horrid, they don’t. You may or may not care about this.

But brands do care whether or not you like them, particularly if they want you to buy them.

So what is the one thing brands must do to make you like them? Again, David Ogilvy has the answer. He called it a consumer promise:

‘A promise … is a benefit for the consumer. It pays to promise a benefit which is unique and competitive, and the product must deliver the benefit you promise.’

To deliver a promise, a brand must tell the truth.

And people must trust the brand to do so.

Sadly, it seems, trust is an evaporating characteristic in society today. As I pointed out in my last post, although you and I trust our doctors, politicians don’t.

Who, in my life, have I trusted but trust no more?

I won’t name individual brands, but here are some of the sectors they are in:

I don’t trust cyclists.

I don’t trust horse racing.

I don’t trust food companies.

I don’t trust supermarkets.

I don’t trust loyalty cards.

I don’t trust marketing.

I don’t trust newspapers.

I don’t trust banks.

I don’t trust business.

I don’t trust priests.

I don’t trust the police.

I don’t trust politicians.

You?

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NHS reform: can your doctor be trusted or not?

In what may be my most read post to date, DLA Disgrace, I discussed the shameful process that our Government inflicts on the disabled people in our community. It is outsourced to ATOS – ‘an international information technology services company’.

Do you know what this means?

It means the Government does not trust your doctor.

How so? Continue reading

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National debt: who do we owe?

What is it about the ‘national debt’ that I am not getting?

Please forgive me for not being an economist but, when you owe loads of money, you can’t keep up with the repayments and you plunge deeper and deeper into the doo-doo, there comes a time when you go to your creditors and say:

‘Hey guys, however hard I try, I can’t pay you this money and, if we go on like this, I ain’t never going to repay it so lets work it out.’

Please forgive me for not being an economist but, back in the day, I was pleased to learn that some Third World countries did this and the banks who held the debt recognised the reality of the situation and wrote the money off. It was called ‘unpayable debt‘.

So who owns our national debt today? And at what point is it ‘unpayable’? Continue reading

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When you don’t know thine own self

Last week, I heard Jeffrey Archer promoting his latest book on the radio.

In the light of Chris Huhne’s jail sentence for perverting the course of justice, the presenter insisted on asking Archer about his own experiences in prison. Monosyllabic were the answers. Not quite the PR His Lordship was after.

Isn’t it odd how some people take for granted an outstanding talent they possess in sacrifice of a dream they are never going to achieve? Continue reading

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When you need someone to do something they don’t want to do

Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree?

One of the advantages of working in creative businesses is that, on the whole, decision-making is based on creative talent and strength of argument rather than rank or pay grade.

After all, you can’t expect people to write what they don’t think, draw what they can’t see or film what they can’t imagine. Continue reading

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Education: every child has a talent at something

For how long will we say that our educational system is our country’s greatest failing?

It won’t surprise you when I say for as long as our inadequate career politicians are in charge: Continue reading

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Tuition fees: evidence of an unkind system

It was revealed last week that, following the introduction of tuition fees, there has been a 40% drop in university admissions.

What a surprise.

You don’t have to be the world’s most sophisticated marketing or behavioural expert to know that if you start charging money for something you used to provide for free, you are going to lose a large percentage of your ‘customers’.

After the anger of my last post, you may be expecting a tirade against another flawed UK Government initiative.

But no. Continue reading

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Benefit cuts: a call to mobilise the disabled

So now we are here in another New Year and, in the UK, the savagery of social welfare cuts continues to slice through our society.

We have had:

06 January: ‘Soldiers, nurses and teachers hit by benefit curbs’

07 January: ‘Benefit cuts will see more children taken into care’

09 January: ‘Pensioners could face universal benefit cuts after election’ 

13 January: ‘Benefit cuts threaten women’s refuge services’ 

14 January: ‘Benefit cuts: reforms will leave disabled people ghettoised and excluded’

Happy New Year from the British Government! Continue reading

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Kindness

This post on kindness was going to be my Christmas message until the massacre in Newtown forced me, and many others, to rage against the inhumanity of the US gun laws.

Mind you, even at Sandy Hook, there was evidence of extraordinary human behaviour: ‘What we forget, too often, is the kindness and resilience of this nation.’ And, way beyond kindness, who will forget the heroic bravery of Victoria Soto and her colleagues?

On 18 November, the TV producer John Lloyd was on Desert Island Discs. He is behind such programmes as Spitting Image, Not The Nine o’Clock News, QI and, yippee, Blackadder. In a surprisingly introspective interview, this cultured and educated man said:

‘Intelligence is something you’re given. Kindness? That takes effort.’ Continue reading

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