Tag Archives: behavioural insights

How to solve ‘The NHS Problem’ (3)

Give is better than take Since I started this blog, I have promoted my view that, in society, we are all consumers – and that professional marketing and advertising, and ‘upstream creative thinking’, could be better employed for the good … Continue reading

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Someone REALLY special!

So, in my last post, we were talking about my old teacher’s conviction that everyone is special at something. It brought to mind a story a friend of mine told me about his brother. I met Tom Wilson through cricket. … Continue reading

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