Tag Archives: David Ogilvy

When all you can do is play the ball that is bowled to you

To many of us, especially those of us who lived through those days, the TV series Mad Men has been essential viewing. We have come to know the character Don Draper, played by John Hamm, like a friend. And now, … Continue reading

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It may be right. It may be good. But is it interesting?

David Ogilvy said this about advertising: ‘You can’t bore people into buying your product, you can only interest them into buying it.’ Here is the same mantra with the key word underlined by me: ‘You can’t bore people into buying … Continue reading

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What Sir Alex Ferguson could learn from David Ogilvy

Who am I to add to the extraordinary volume of news articles about the sacking of David Moyes as manager of the Manchester United football team? On the Telegraph website alone there have been over 60 articles on this subject in … Continue reading

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How the UK Government ignored the most basic law of advertising

The Rt Hon Theresa May, Secretary of State for the Home Office has announced that she wishes to create a ‘hostile environment‘ for illegal migrants to Britain. But early attempts to do this run the risk of alienating those of … Continue reading

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Understanding the importance of trust

When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading

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An upstream creative solution to the Euro crisis

  We are surrounded by news of the Eurozone. But what positive solutions have we offered by way of Big Society neighbourly help? Or have we just covered our own backsides? I am proud that our country punches above its weight … Continue reading

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The affliction of intellectuals who see all sides of an argument

 Last week, I read the obituary of former Cabinet Minister, Sir Timothy Raison. He served under Edward Heath and Margaret Thatcher, apparently ‘gaining a reputation as the keeper of the party’s conscience on such issues as immigration, refugees, child benefit … Continue reading

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NHS – a ‘sick’ future

 First published on Brand Republic 6 June 2011 I have a dilemma. As ‘A Different Hat’ on www.BrandRepublic.com, this is my 100th post. So I want to make it really special. I want to write about the NHS. Because the NHS is really, really special. And I … Continue reading

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